The hype says AI will run your campaign. It won't. But used right, it's the closest thing a small campaign has to a force multiplier.
Where it helps: drafting first versions of emails and scripts, summarizing research, turning one video into ten clips, and handling the repetitive work that used to eat your nights. That's twenty hours a week you can put back into voters.
Where it hurts: publishing anything it wrote without a human checking it, trusting it with facts it can't verify, or letting it flatten your candidate's voice into mush. The line is simple — AI drafts, humans decide. Hold that line and it levels the playing field.