Television feels like the big leagues. But in most races, a dollar spent at the doors moves more votes than a dollar spent on the air.
A voter who has a real conversation on their porch is far more likely to turn out — and to remember why. A thirty-second ad, seen once between innings, is forgotten by the next pitch. The ground game compounds; the air game evaporates.
This is exactly where a well-run underdog beats a better-funded opponent. You may not be able to outspend them on TV. You can almost always out-organize them at the door.